We made the invisible visible.

It started with a sink full of frustration

Like a lot of families, ours got caught in the lice cycle — the dreaded note home from school, the late-night supermarket dash, the harsh-smelling bottle, the comb-through, the crossed fingers. Then, a week later, the itch was back and we'd start the whole thing over again.

What got to our founder, a Kiwi mum, wasn't just the hassle. It was the guesswork. You'd treat blind, never quite sure if you'd got them all, never sure if it had even worked. And underneath it all sat the quiet shame — the whispering, the blame, the feeling that lice meant you'd somehow done something wrong.

"We were treating something we couldn't even see. The missing step wasn't a stronger chemical — it was simply being able to spot them."

That was the lightbulb moment. Lice eggs are tiny, pale and glued tight to the hair — almost impossible to see by eye. But under the right UV light, the right formula makes them glow. So she developed a gentle, gentle Glo-Powder that lights the eggs up bright, paired it with a fragrance-free lice lotion to clear them, and suddenly the whole stressful ritual turned into something you could actually see, manage — and even have a bit of fun with.

— Made by a mum who was over it, for every family who's been there too.